The rise of car travel in the 40s, 50s, and 60s meant that thousands of people were traversing the broad expanses of the Southwest. As the cars sped past, businesses needed large, bright signs to make an impression. "Hip Historian" Marshall Shore explores the rise of the iconic images that defined the West in the age of the automobile. On the day of the program, please come by the library customer service desk for a free ticket, limit two per person. Please park in the church parking lot next to the library.